Small Business Marketing Goes Online – Will You Be Left Behind?

Posted on | January 27, 2010 | No Comments

Would it surprise you to know that a majority of companies have turned their marketing efforts to the internet?

Spending increased for email marketing, social media, PPC and online display advertising. The only “old school” strategy in the top 5 was telemarketing.

Television and radio? Down 83%! Print ads down 60%, and direct mail down 52%.

Direct mail is no surprise with all the rate hikes from the post office, but the TV numbers really are kind of surprising. Of course, the big drug companies gobble up most of the air time these days, but it’s still compelling.

If you’re a small business owner you want to look at these numbers seriously if you haven’t ventured online yet. At the very least you should look into email and mobile marketing if your business depends on repeat customers.

A former ad rep for a print yellow page ad company recently left a comment saying his sales plummeted in the last few years. He noted a negative ROI for many customers, and predicted the print yellow pages would be extinct by 2016. He may be right…

If you noticed your print yellow page ads haven’t been performing very well in the last few years you’re not dreaming. According to recent studies consumers have abandoned them for online search by more than 50%! Just like the print yellow pages, these customers are looking to buy NOW. Shouldn’t you be in front of them?

To get started, you can pick up my free guide. It covers everything to get your business in front of these prospects when they are searching for your products and services.

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