Pay Per Click – A Scientific Approach to Growing Your Business

Posted on | September 15, 2009 | No Comments

As a small business owner you may have looked at the Pay-Per-Click advertising median but passed because it looked too costly, confusing, or maybe even mysterious.

For anyone not familiar with online marketing and advertising this reaction is understandable. If you don’t know what you’re doing, PPC can waste your money. But if you know what you’re doing it can increase your business almost immediately and deliver cost-effective sales on a regular basis.

It’s the ultimate “scientific marketing model”.

You can track your ads, keyword performance, and conversion rates from initial contact to end result. If your model isn’t cutting it profitably, you can tweak it until it does… or dump it. Either way, you know the numbers. You have results you can work with.

After all, if you have results… you can always improve them. Or if they are absolutely horrid… dump the whole thing before you are taken to the cleaners. Tell me you can get results this fast with TV, radio or print for under a few hundred bucks and I’d say you’re high on something.

What’s even nicer about PPC is it allows you to test advertising “concepts” cheap. When you find an offer that works like gangbusters online it’s fairly easy to scale it up and replicate it elsewhere in other media.

To be successful with PPC you need to know what your “buying customers” are searching for. You need to take your knowledge of your consumer market… their wants and desires… and use them effectively in a carefully crafted marketing funnel. Your PPC advert is just the first step in a process to move them into your database as a full-fledged buying customer.

And the best part is every step in your marketing funnel can be scientifically tracked, tested and tweaked until you achieve the maximum ROI. It’s a great way to grow your business.

And don’t forget how you can use ALL this information to improve your SERP rankings too. More on this later…

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