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3 Tips For a Successful Landing Page

Posted on | September 24, 2009 | No Comments

If you’re using pay-per-click to drive local traffic the last thing you want to do is waste your advertising “click” dollars. There are many ways to bring your costs down but none of these will matter if your landing page – the page you are driving traffic to – is not converting traffic into leads or sales.

Here’s three things you can do to have a successfully converting landing page:

1. Give them exactly what they are searching for.

When it comes to paid search if you don’t want to waste your money then make sure your landing pages are relevant to your ads. For example, if your ad is selling a specific golf club make sure the landing page displays that specific golf club. Don’t send prospects to your home page… they’ll just click away and your cash disappears in digital cyberspace. Besides Google gives you love points for being relevant, and this reduces your bid rate.

2. Give them a reason to stick around.

Internet buyers are kind of a different breed of consumer. If they’re searching for something specific they most likely want as much information as possible before making a buying decision. The winner usually offers the most informative landing page. So load up on the information! Give them a reason to stick around and you’ll be rewarded with conversions.

3. Give them a great offer.

If you can offer a special or have a limited time offer, do it! This alone will boost conversions like crazy. Many prospects will click away to see if they can find a better deal. It’s the nature of the Internet beast. It’s just so easy to do. But if you offer a simple extra benefit, they’ll keep your page open, and most of the time come back to claim their prize. Try it and you’ll be surprised how some simple little add-on product, ebook, or guarantee can boost conversions.

If you follow these simple tips you’ll be surprised how you can easily increase your visitor value and put a heap more profits in your pocket.

Category: Landing pages, PPC

Pay Per Click – A Scientific Approach to Growing Your Business

Posted on | September 15, 2009 | No Comments

As a small business owner you may have looked at the Pay-Per-Click advertising median but passed because it looked too costly, confusing, or maybe even mysterious.

For anyone not familiar with online marketing and advertising this reaction is understandable. If you don’t know what you’re doing, PPC can waste your money. But if you know what you’re doing it can increase your business almost immediately and deliver cost-effective sales on a regular basis.

It’s the ultimate “scientific marketing model”.

You can track your ads, keyword performance, and conversion rates from initial contact to end result. If your model isn’t cutting it profitably, you can tweak it until it does… or dump it. Either way, you know the numbers. You have results you can work with.

After all, if you have results… you can always improve them. Or if they are absolutely horrid… dump the whole thing before you are taken to the cleaners. Tell me you can get results this fast with TV, radio or print for under a few hundred bucks and I’d say you’re high on something. :-)

What’s even nicer about PPC is it allows you to test advertising “concepts” cheap. When you find an offer that works like gangbusters online it’s fairly easy to scale it up and replicate it elsewhere in other media.

To be successful with PPC you need to know what your “buying customers” are searching for. You need to take your knowledge of your consumer market… their wants and desires… and use them effectively in a carefully crafted marketing funnel. Your PPC advert is just the first step in a process to move them into your database as a full-fledged buying customer.

And the best part is every step in your marketing funnel can be scientifically tracked, tested and tweaked until you achieve the maximum ROI. It’s a great way to grow your business.

And don’t forget how you can use ALL this information to improve your SERP rankings too. More on this later…

Category: PPC
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Video – Pointing Your Namecheap Domain To Your Hosting Provider

Posted on | July 12, 2009 | No Comments

Once you have purchased a domain name you need to tell Namecheap where to send people who type in your domain name. This is what is known as a Nameserver. Every hosting provider has a unique Nameserver. For Hostgator it’s something like ns555.hostgator.com. They provide you with this information when you open an account. They’ll give you 2 of them and you’ll need to enter these at Namecheap so all the traffic is directed to your hosting providers server.

Here’s a video showing you how to do it:

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Category: Video Tutorials
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