Internet Business U

Local Internet Marketing for Small Business

An Introduction to Local Search Engine Optimization (LSEO)

Posted on | November 4, 2009 | 2 Comments

Over the last year or so I’ve been calling the specialized SEO work a small business owner must accomplish to get his business and web pages indexed on Google, Yahoo and Bing Local Search Engine Optimization or LSEO.

This work includes getting a top listing next to the Google Local Business Results map and other directories, optimizing landing pages for consumer geo-targeted searches, building local citations and valuable backlinks to boost SERP position, and setting up geo-targeted PPC campaigns to enhance sales and marketing strategy.

Since this type of optimization work is unique in many ways I thought I should officially “coin” the phrase.

Maybe it’ll catch on. :-)

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Love to hear what you think? Leave a comment!

Category: LSEO, SEO

Comments

2 Responses to “An Introduction to Local Search Engine Optimization (LSEO)”

  1. Andre T. Fraser
    January 8th, 2010 @ 4:06 pm

    LSEO is catchy. How about SBSEO? Small Business SEO?

  2. Mike
    January 22nd, 2010 @ 11:19 pm

    Sounds good Andre, but I’ve hitched my wagon to LSEO… I’ve got it plastered all over the place now. ;-)

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