An Introduction to Local Search Engine Optimization (LSEO)
Over the last year or so I’ve been calling the specialized SEO work a small business owner must accomplish to get his business and web pages indexed on Google, Yahoo and Bing Local Search Engine Optimization or LSEO.
This work includes getting a top listing next to the Google Local Business Results map and other directories, [...]
Small Business Internet Marketing – Pay Per Click Advertising is Just The Beginning
It seems that a lot of small business internet marketing services focus mainly on Pay-Per-Click (PPC). This is a mistake for several reasons…
You see, while local PPC is the best place to start to organize an online campaign, it shouldn’t be your only strategy. The old saying, “Don’t put all your eggs in one basket” [...]
Why Local Internet Marketing is Important For Small Businesses
If you have a small business that depends on local customers you need to get a website ASAP.
Why?
Because more and more people are using the Internet to find local merchants. According to the Kelsey Group over 70% of U.S. households use the Internet to shop for local products and services. If you don’t have a [...]













