Internet Business U

Local Internet Marketing for Small Business

Small Business Internet Marketing – How Potential Customers Find You These Days…

If you haven’t heard, more than 50% of your potential customers have abandoned the print yellow pages for online search. A vast majority of these buyers use Google Maps to find a local business in their area. Remember, these people are BUYERS. They are ready to spend their money NOW.
Here’s how they find you:
Do you [...]

Small Business Marketing Goes Online – Will You Be Left Behind?

Would it surprise you to know that a majority of companies have turned their marketing efforts to the internet?
Spending increased for email marketing, social media, PPC and online display advertising. The only “old school” strategy in the top 5 was telemarketing.
Television and radio? Down 83%! Print ads down 60%, and direct mail down 52%.
Direct mail [...]

Video – How Many Local Customers are Searching for Your Products or Services Every Month?

Whenever I talk to a new client we always go online and check their local search numbers. These are the potential customers using geo-targeted keywords when searching on Google each month. For example, the video below shows the search volume for someone searching for “Wichita Dentist” along with some other keywords.
Many business owners are amazed [...]

An Introduction to Local Search Engine Optimization (LSEO)

Over the last year or so I’ve been calling the specialized SEO work a small business owner must accomplish to get his business and web pages indexed on Google, Yahoo and Bing Local Search Engine Optimization or LSEO.
This work includes getting a top listing next to the Google Local Business Results map and other directories, [...]

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