3 Tips For a Successful Landing Page

Posted on | September 24, 2009 | No Comments

If you’re using pay-per-click to drive local traffic the last thing you want to do is waste your advertising “click” dollars. There are many ways to bring your costs down but none of these will matter if your landing page – the page you are driving traffic to – is not converting traffic into leads or sales.

Here’s three things you can do to have a successfully converting landing page:

1. Give them exactly what they are searching for.

When it comes to paid search if you don’t want to waste your money then make sure your landing pages are relevant to your ads. For example, if your ad is selling a specific golf club make sure the landing page displays that specific golf club. Don’t send prospects to your home page… they’ll just click away and your cash disappears in digital cyberspace. Besides Google gives you love points for being relevant, and this reduces your bid rate.

2. Give them a reason to stick around.

Internet buyers are kind of a different breed of consumer. If they’re searching for something specific they most likely want as much information as possible before making a buying decision. The winner usually offers the most informative landing page. So load up on the information! Give them a reason to stick around and you’ll be rewarded with conversions.

3. Give them a great offer.

If you can offer a special or have a limited time offer, do it! This alone will boost conversions like crazy. Many prospects will click away to see if they can find a better deal. It’s the nature of the Internet beast. It’s just so easy to do. But if you offer a simple extra benefit, they’ll keep your page open, and most of the time come back to claim their prize. Try it and you’ll be surprised how some simple little add-on product, ebook, or guarantee can boost conversions.

If you follow these simple tips you’ll be surprised how you can easily increase your visitor value and put a heap more profits in your pocket.

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